Build With Us
Masonry was looking for a brand new website to speak monumental volumes to a digital audience, as well as a strictly-organic content marketing strategy. Starting with the tagline, I developed three solid words to bring to mind the movement, the process and the passion behind the folks at Masonry: Build with us.
Copywriting and Digital Strategy
Masonry needed a consistent local presence online, coupled with a strong organic content marketing and social approach to garnering positive PR and good will with partnered brands.
Inspired Work for Ambitious Brands
Masonry answered the call in 2014 for enlightened branding, digital marketing, website design & development. We work with clients to create long-term partnerships built on solutions that are on target & on brand.
Sit Down, Grab a Cup.
We built out a five-point mission statement that conveyed what the brand most emulates, and their ultimate goals to make the client a communicative partner in all strategies, rather than a distant cousin.
Organic Social Marketing
Masonry's primary social strategy was around keeping things as organic as possible, in an effort to generate the cleanest good will and PR with the local community as possible.
Ambitious & industrious, we are the mighty few focused on the fine details.
Organic Content Marketing
The fundamentals of marketing include mapping out and executing an organic content strategy that involves three key components: regularly updated content, a laser-focus on the platforms that work, and a clean engagement rate. For Masonry, this meant updating the blog 1 / month, updating the work pages 1 / Quarter, updating Facebook / Instagram / Twitter 3 - 4x / week, and updating Google+ / LinkedIn 1x a week.
But don't just speak to speak. In order to master that third element, you have to write with a purpose, directly to the way your audience engages with your content. So I set out to do just that.